Managing Intellectual Property in the Book Publishing Industry Managing Intellectual Property in the Book Publishing Industry

Managing Intellectual Property in the Book Publishing Industry :عنوان

نویسنده: WIPO

ناشر: WIPO - سال انتشار: 2013

قیمت: 360,000 ریال

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The World Intellectual Property Organization (WIPO) is pleased to present this introductory guide for publishers who wish to increase their understanding of how to manage intellectual property rights in a business context. The book offers practical information to help publishers both to exploit intellectual property rights as economic assets, and to avoid infringing the rights of others. While focusing primarily on publishers of trade books, the concepts covered are equally relevant to publishers of other printed literature, such as textbooks, newspapers, magazines and corporate literature. The authors begin by introducing basic notions of intellectual property, drawing on examples from the publishing world, before focusing more closely on the bundle of rights covered by copyright. The legal relationships inherent in these rights are considered in relation to each of the different stages of the economic value chain of book publishing, from creation to consumption. The second part of the book covers the negotiation of copyright-based contracts and licenses. This starts with the primary or “head” contract between an author and publisher; followed by the authorizations required to incorporate other copyright material, such as images or excerpts, into a publication; through to the licensing of subsidiary rights for the purposes of creating, for example, a film or merchandizing based on the original publication. In the final chapters, the authors present a series of concrete business models. They offer practical guidance on the nitty-gritty of how to calculate royalty and other payments, including a number of illustrative payment scales.

دسته بندی حقوقی
موضوع اصلی حقوق مالکیت فکری
موضوع فرعی حقوق مالکیت فکری
نویسنده WIPO
مترجم
ناشر WIPO
نوبت چاپ 1
سال انتشار 2013
زبان کتاب انگلیسی
شابک
قطع کتاب وزیری
جلد کتاب شومیز
تعداد صفحه 88 صفحه
وزن 600 گرم
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