Monetization of copyright assets by creative enterprises Monetization of copyright assets by creative enterprises

Monetization of copyright assets by creative enterprises :عنوان

نویسنده: WIPO

ناشر: WIPO - سال انتشار: 2013

قیمت: 410,000 ریال

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درباره این کتاب:

Intellectual property is often described as either ‘industrial property’, comprising patents, utility models, industrial designs, trademarks, service marks, trade names, indications of source or appellations of origin, and the repression of unfair competition,2 and/or ‘copyright’, which refers to literary and artistic works. In fact, the correct use of the term ‘intellectual property’ comprises both industrial property and copyright. The focus of this study is on the copyright subset of IPR. The first objective of this study is to create an awareness of IPRs that are associated with creative activities. There are many explanations of the term innovation and for purpose of this study we consider innovation as a process of introducing a new product, technology, service, useful design, new process, artistic work, fabric, etc. to the market and the consumer. Every new idea transformed into a new product or service is considered to be an innovation – some innovations involve inventions, know-how and trade secrets, while others are based on new artistic perceptions, addressing emotions and senses. For example, innovations that result in a patent or trade secret, or the art and science of building a trademark are creative activities. There is, however, a great deal of creative activity that is not technology or brand related. Much of this creative activity is performed by individuals or small organizations and its results are often not as obvious to their creator or an observer or user as in the case of an invention (that may be protected by a patent) or a brand protected by product or service trademark.

دسته بندی حقوقی
موضوع اصلی حقوق مالکیت فکری
موضوع فرعی حقوق مالکیت فکری
نویسنده WIPO
مترجم
ناشر WIPO
نوبت چاپ 1
سال انتشار 2013
زبان کتاب انگلیسی
شابک
قطع کتاب وزیری
جلد کتاب شومیز
تعداد صفحه 102 صفحه
وزن 600 گرم
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